Can we create the perfect advertisement or presentation without referring to professional designers for help? The world-famous communications specialist Garr Reynolds believes that not only can, but also need: any modern person should be able to competently present his thoughts to others, otherwise he runs the risk of remaining unnoticed.

  1. Be easier

Do not dump all the information known to you, do not pile up unnecessary elements, do not try to decorate the message just to decorate. Decide what it is worth to add, and what is best to remove. It’s not easy to edit yourself, but it’s an extremely important ability for the designer. According to web designer Hillman Curtis, “you can include something in the design, believing that these elements are necessary, but often they seem important only to you.” Talent, on the contrary, is manifested in what you do not include. Remember: the simpler your message, the easier it is to understand the audience.

  1. Appreciate the empty space

The most common mistake of people, inexperienced in design, is that many believe that empty space must necessarily be filled with something. Beginners try to occupy emptiness with some elements, because “air” seems to them useless. But just empty space allows you to stand out for other design details. Anyone who tries to get rid of empty space all the time does not understand that this can only lead to clutter of design. Realize the power of emptiness and use it to set clear priorities, improve the aesthetic qualities of your message and direct the viewer’s eyes. Thus, empty space is absolutely necessary to achieve clarity of the message.

  1. Choose the correct font

The main principle when choosing a font: always think about those who will read your text. Is it easy for them to make out what they’ve written? Is the font too complex for perception? Are the letters large enough in your message? In no event should you make viewers squint. Choosing classical or non-standard (too formal, broken, etc.) fonts, note whether the lettering corresponds to the meaning of the message and the emotions that you want to call the audience. The Web Designs by Salterra happens to be the best now.

  1. Use pictures

they can tell more than text. Scientists have found out that people learn visual information more quickly and remember better. Therefore combine the text with the images to strengthen your message – both the picture and the text should be related in meaning, complement each other, make the message more clear and emotional. Try to place the image so that it occupies the entire screen, and the text was on top of the picture (perhaps on a translucent plate). Too small an image or several images on one slide is a very common mistake in presentations, do not let it happen in any case.

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